Shoppable posts are Instagram’s next big step in becoming a more business-friendly platform.
Thanks to the new feature, Instagram users can complete their buying journey, from discovery to checkout, without ever leaving the Instagram app.
And with 80% of Instagram’s 800 million users already following an “active shopping business” account (and 200 million users visiting one or more business profiles daily), giving people the ability to shop natively within the Instagram app makes a lot of sense.
With the new feature, Instagram has made it easier than ever for businesses to reach their consumers, noting “once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post.”
Instagram shoppable posts are marked with a “Tap to View Products” pop-up or small white circle with the shopping bag icon:
On a business’s Instagram account, Instagram shoppable posts will be marked by a shopping bag icon in the top-right corner. Users will also be able to browse your “Shop” feed directly from your Instagram profile:
At the end of the day, Instagram’s new shoppable posts feature offers an incredible opportunity for businesses to turn their followers into customers.
How To Get Started With Selling on Instagram
There are a few eligibility requirements you’ll need to check off before you can get started with Instagram shoppable posts:
- 1. You must be located in one of these countries: Canada, US, Puerto Rico, UK, France, Germany, Italy, Spain, Sweden, Netherlands, Switzerland, Ireland, South Africa, Belgium, Austria, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Brazil, Argentina, Mexico, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Belize, Dominican Republic, Australia, New Zealand, Japan or Korea.
- 2. You need an Instagram business account
- 3. You must be on the latest version of the Instagram app on either iOS or Android.
- 4. Your business must sell physical goods that comply with Instagram’s merchant agreement and commerce policies.
- 5. Your business profile must be connected to a Facebook catalog. This can be created and managed on Business Manager, directly on your business’s Page on Facebook, or through Shopify or BigCommerce.