WordPress.com is kicking off 2019 with a new national marketing campaign that features 14 entrepreneurs, writers, and non-profit organizations who are using the platform to make a big difference for their communities. The campaign is focused around the question: “What Would You Do If You Could Do Anything?”
WordPress.com published its inaugural ‘Anything Is Possible’ List, which includes 10 mini-documentaries ranging from 1 minute to 1:44. A few of the stories highlighted include Congolese-American sisters operating a successful hair salon in NYC, a 12-year-old journalist running her own online publication, a blogger who went viral and published her own book, and a non-profit fighting misinformation and extremist narratives. Each is presented more in depth on a new Do Anything campaign site that was launched today.
Do Anything is WordPress.com’s first large-scale national brand campaign. It will debut TV, print, and digital advertising spots in The New Yorker and on TV networks, including The History Channel, CNN, and National Geographic. WordPress.com will also be running ads on podcasts, including The Daily and NPR. The new 30-second TV ad was created by Interesting Development, an agency based in New York.
Much like gym memberships, WordPress.com tends to see more action at the beginning of a new year with 20% more sites are created in January than the average, according to Mark Armstrong at Automattic. The timing for the campaign is aimed at tapping into the motivation that millions of users have for starting a new business or blog at this time of year.